Marlowe Law
Family lawPage two for every core term, leads flat for two years.
From 40 to 205 qualified enquiries a month in nine months.
+412%
qualified enquiries
#1
for 'family lawyer' in metro
"We stopped buying ads and the calls went up."
Proposal for Harlow & Reed
A predictable pipeline of high-value cases, from search
Prepared by Beacon Digital
Sam Okafor, Beacon DigitalJun 19, 2026Valid until Jul 3, 2026
The short version
Harlow & Reed is one of the most respected family and estate firms in the region, but almost none of that reputation shows up when someone searches for a lawyer today.
Own the searches your best clients actually type, so the phone rings with cases worth taking, not tire kickers.
We rebuild how the firm shows up on Google, page by page and case type by case type. You get found earlier, by better fit clients, more often.
+412%
qualified enquiries for a comparable firm in 9 months
What we heard
What we heard
From your site and the market, a few things stood out.
1
Invisible on the searches that matter
For 'estate lawyer' and 'family law' in your city, you sit on page three or lower while thinner firms outrank you.
2
Referrals are great until they slow down
Word of mouth is strong but unpredictable. There is no second engine bringing in cases when referrals dip.
3
The site does not convert the visits it gets
Traffic lands on a slow homepage with no clear next step, so good prospects leave without calling.
The plan
How we get you there
Three phases, each one builds on the last.
- Top three rankings for your highest value case types
- A site that turns visits into booked consultations
- A monthly report you can actually read
Phase 01
Foundation
Technical fixes, site speed, and the page structure Google needs to trust you.
Phase 02
Authority
Content and links that make you the obvious answer for your practice areas.
Phase 03
Conversion
Reworked landing pages and clear calls to book, so rankings turn into cases.
We only take one firm per city per practice area. You will never be optimized against your own competitor by us.
Proof
Firms like yours
In their words
What they said
Beacon did in a year what two other agencies could not do in three. The cases coming in now are bigger too.
Dana Marlowe
Managing Partner, Marlowe Law
Clear reporting, no jargon, and they actually pick up the phone.
Tomas Crest
Principal, Crest Estate
Trusted by firms across the region
Scope
What you get
- Full technical SEO audit and fixes
- Site speed and Core Web Vitals overhaul
- Practice area landing pages, written and optimizedIncluded
- Monthly content, 4 pieces
- Authority link building
- Conversion tracking and call attribution
- Monthly plain English report
- Paid search managementAdd-on
By the numbers
The opportunity, in numbers
| Search term | Monthly searches | Difficulty | You rank |
|---|---|---|---|
| estate lawyer near me | 2,400 | 38 | #27 |
| family law attorney | 3,100 | 44 | #19 |
| will and trust lawyer | 1,300 | 31 | #33 |
| probate attorney | 1,900 | 41 | #22 |
Search volumes from the last 12 months, your metro area.
What staying on page three costs
Every month you sit below the fold, the firms above you take the cases you should be getting. Here is the gap, in plain numbers.
The gap
Where you are vs where this gets you
Today page three, flat | Month 9 with Beacon top three | |
|---|---|---|
| Qualified enquiries / month | 22 | 90 |
| Top three rankings | 1 | 14 |
| Cases from search / month | 3 | 12 |
| Site loads in under 2 seconds | ||
| Bottom line | $18k / mo in cases | $72k / mo in cases |
What good looks like in 9 months
0%
more qualified enquiries
0
top three rankings
0x
return on the engagement
Timeline
The first 90 days
Foundation
Weeks 1 to 3agencyAudit, technical fixes, speed overhaul.
Authority
Weeks 4 to 8agencyLanding pages live, first content and links.
Conversion
Weeks 9 to 12sharedCall tracking, page reworks, first ranking gains.
Month to month after the first 90 days. No long lock in.
Investment
Foundations
$2,000/ mo
- Technical SEO
- 2 landing pages
- 2 content pieces / mo
- Monthly report
Choose Foundations
Recommended
Growth
$3,500/ mo
- Everything in Foundations
- 5 landing pages
- 4 content pieces / mo
- Authority link building
- Call tracking
Start with Growth
Market Leader
$6,000/ mo
- Everything in Growth
- Unlimited practice areas
- Digital PR
- Dedicated strategist
Choose Market Leader
50% to start the first month, balance on day 15. Cancel any time after 90 days.
Our guarantee
If you are not in the top ten for your three priority terms within six months, we work for free until you are.
Applies to the three terms we agree on at kickoff, with the site changes we recommend in place.
Questions
Before you ask
How soon do we see results?+
First ranking movement usually lands in 8 to 12 weeks. The compounding gains come from month four onward.
Who writes the content?+
Our team, reviewed by you. Nothing goes live without your sign off.
What if it does not work?+
See the guarantee above. If we miss the top ten on your priority terms in six months, we keep going at no cost.
Gallery
A look at recent work
Agreement
Accept this proposal
When you are ready to move forward, sign below and we will lock your three priority terms and a start date.